Optimize Google Ads

The 14 articles below are a step-by-step guide to mastering how to think and improve your Google Ads performance

1 How Google Ads bids

2 Bidding Strategies: Why target ROAS is the best

3 Keywords have a relatively fixed ROAS

4 How to structure your account (campaigns VS ad groups)

5 What ROAS target should I set?

6 Is a new customer worth more than a repeat?

7 How to track performance and take action

8 Set-up Checklist: Important Dos and Dont’s

9 Appendix 1: How to set-up Audience Segments

10 Appendix 2: How does Google Ads know there has been a conversion?

11 Appendix 3: Campaign types

12 Appendix 4: Example search search campaign structure

13 Appendix 5: Example Shopping campaign structure

14 Appendix 6: How to name your campaigns

Al Taylor is the co-founder of mapflo and a former Commercial Director of LoveCrafts, a leading global crafts e-commerce business. He previously was a management consultant at McKinsey & Company and has an engineering degree from Cambridge University.

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