Marketing and Data Insights - mapflo

Marketing and Data Insights

How to optimise e-commerce and understand tracking

Data set-up and Tracking

What does iOS 14.5 and ATT mean for my Facebook and Google Campaigns?
What does iOS 14.5 and ATT mean for my Facebook and Google Campaigns?

How Apple's new privacy rules will impact your Facebook & Google campaigns. What is ATT and PCM. What the impact is on your audiences.

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Why Attribution is so difficult but important and GA4’s attribution model
Why Attribution is so difficult but important and GA4’s attribution model

Why attributing a channel to conversions is so difficult. How GA4 attributes conversions and the best attribution model for your business.

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E-commerce

Channels and Best Channel Structure for e-commerce
Channels and Best Channel Structure for e-commerce

The best channel segmentation for your e-commerce business

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Definitive guide on how to run an e-commerce store (in 2024)
Definitive guide on how to run an e-commerce store (in 2024)

How to optimise your ecommerce store. Understand and use: CM1; CM2; CM3. life time value (LTV); Cost of Acquisition (CAC) and LTV/CAC.

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