Marketing and Data Insights

How to optimise e-commerce and understand tracking

Data set-up and Tracking

What does iOS 14.5 and ATT mean for my Facebook and Google Campaigns?

How Apple's new privacy rules will impact your Facebook & Google campaigns. What is ATT and PCM. What the impact is on your audiences.

Why Attribution is so difficult but important and GA4’s attribution model

Why attributing a channel to conversions is so difficult. How GA4 attributes conversions and the best attribution model for your business.

This is the hook of the article - enticing the reader to take a look.

E-commerce

Channels and Best Channel Structure for e-commerce

The best channel segmentation for your e-commerce business

Definitive guide on how to run an e-commerce store (in 2023)

How to optimise your ecommerce store. Understand and use: CM1; CM2; CM3. life time value (LTV); Cost of Acquisition (CAC) and LTV/CAC.