How Apple's new privacy rules will impact your Facebook & Google campaigns. What is ATT and PCM. What the impact is on your audiences.
How to optimise e-commerce and understand tracking
Data set-up and Tracking
How Apple's new privacy rules will impact your Facebook & Google campaigns. What is ATT and PCM. What the impact is on your audiences.
Why attributing a channel to conversions is so difficult. How GA4 attributes conversions and the best attribution model for your business.
This is the hook of the article - enticing the reader to take a look.
E-commerce
The best channel segmentation for your e-commerce business
How to optimise your ecommerce store. Understand and use: CM1; CM2; CM3. life time value (LTV); Cost of Acquisition (CAC) and LTV/CAC.