Optimizing Google Ads - mapflo

Optimizing Google Ads

Appendix 5: How to use and optimise Shopping ads
Appendix 5: How to use and optimise Shopping ads

How to use and optimise Google Shopping ads including example campaign structure for Decathlon

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Appendix 3: Campaign Types and Ad Extensions: Display, Discovery, Performance Max, Shopping & Video
Appendix 3: Campaign Types and Ad Extensions: Display, Discovery, Performance Max, Shopping & Video

All about audience segments in Google Ads - options for defining audiences and how to use them.

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Appendix 2: How does Google Ads know there has been a conversion and what data gaps are there?
Appendix 2: How does Google Ads know there has been a conversion and what data gaps are there?

All about audience segments in Google Ads - options for defining audiences and how to use them.

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Appendix 1: How to set-up audience segments
Appendix 1: How to set-up audience segments

All about audience segments in Google Ads - options for defining audiences and how to use them.

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How to track performance and take action
How to track performance and take action

What reports to look at and actions to take to make sure that you are optimising your Google Ads profit

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Is a new customer worth more than a repeat? How do I incorporate repeats into my set-up?
Is a new customer worth more than a repeat? How do I incorporate repeats into my set-up?

How should you manage repeat customers in your Google Ads campaigns - how will repeat/existing customers behave differently to new customers?

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What Target ROAS should I set?
What Target ROAS should I set?

How to work out the Target ROAS of your campaign that will drive the most profit

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How to structure your Google Ads account (ad groups, campaigns, keyword match types etc.)
How to structure your Google Ads account (ad groups, campaigns, keyword match types etc.)

The thinking about when to use campaigns versus ad groups in your Google Ads account structure

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Keywords/ad groups in a campaign should have a similar ROAS
Keywords/ad groups in a campaign should have a similar ROAS

Keywords have a relatively fixed ROAS. Make sure that campaigns contain keywords/ad groups that have a similar ROAS.

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