How to use and optimise Google Shopping ads including example campaign structure for Decathlon
How to use and optimise Google Shopping ads including example campaign structure for Decathlon
All about audience segments in Google Ads - options for defining audiences and how to use them.
All about audience segments in Google Ads - options for defining audiences and how to use them.
All about audience segments in Google Ads - options for defining audiences and how to use them.
What reports to look at and actions to take to make sure that you are optimising your Google Ads profit
How should you manage repeat customers in your Google Ads campaigns - how will repeat/existing customers behave differently to new customers?
How to work out the Target ROAS of your campaign that will drive the most profit
The thinking about when to use campaigns versus ad groups in your Google Ads account structure
Keywords have a relatively fixed ROAS. Make sure that campaigns contain keywords/ad groups that have a similar ROAS.