How Apple's new privacy rules will impact your Facebook & Google campaigns. What is ATT and PCM. What the impact is on your audiences.
Simple but comprehensive information on tracking, cookies, UTM Parameters, Customer Data Platforms and data Warehouses.
How Apple's new privacy rules will impact your Facebook & Google campaigns. What is ATT and PCM. What the impact is on your audiences.
Why attributing a channel to conversions is so difficult. How GA4 attributes conversions and the best attribution model for your business.
This is the hook of the article - enticing the reader to take a look.