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All Your Marketing Spend Data In One Place

Where you want it, always updated, perfectly segmented, categorised and ready to drive your reporting and decision making

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Get Data from Your Key Ad and Data Platforms

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A Visual Drag and Drop Tool

mapflo allows you to create flows of data

Create a flow that pulls all your marketing spend data together

Schedule it to run daily

Use nodes to combine, segment and categorise data using our visual drag and drop editor

Then send the data to your preferred destination: google sheets, CSV, Data Studio, S3 or Big Query

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How mapflo can Segment and Categorise Your Marketing Spend Data

Normalize your data across ad platforms using custom dimensions

For example, create a custom dimension called 'Campaign' and map the corresponding Facebook Ads dimension 'Campaign Name' and Google Ads dimension 'Campaign' on to it.

Segment and Categorize Data

Use platform data (such as campaign name) to segment and categorize data. Create custom dimensions such: - Branded/Non-Branded - Region - Goal Type (Purchase; Lead Gen; App; Brand Awareness) - Category of Ad (T-shirts; Shoes; Coats)
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Get all spend into one currency

Use the currency node to make sure all the spend data in your flow is in the same currency
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Schedule Flows And Send Data Where You Want It

Schedule Flows

Set flows to run on a daily, weekly or monthly basis or run manually

Send Data Where You Want It

Send data to CSV, Googlesheets, S3, Big Query or Data Studio

Insights and Solutions

Insights

We are marketeers. Here's what we have learned about e-commerce and optimizing ad platforms
Categorize SEO Data

Pull data daily from google analytics and use mapflo to aggregate search keywords or SERP results types together to create a manageable view of search traffic and trends

Join Marketing spend data to Google Analytics

Map marketing spend data to GA so you can easily compare GA last non-direct click attribution to your Ad Platform's attribution. Track Blended and Paid Cost per Order

Understand Facebook Performance

Link Facebook spend to actual orders or actions tracked in Google Analytics. Optimise frequency or remarketing campaigns and track CAC of prospecting campaigns

Solutions: Pre-Built Flows

mapflo has pre-built flows to give you a headstart on sorting your data. We also supply pre-built Data Studio templates
Categorize SEO Data

Pull data daily from google analytics and use mapflo to aggregate search keywords or SERP results types together to create a manageable view of search traffic and trends

Join Marketing spend data to Google Analytics

Map marketing spend data to GA so you can easily compare GA last non-direct click attribution to your Ad Platform's attribution. Track Blended and Paid Cost per Order

Understand Facebook Performance

Link Facebook spend to actual orders or actions tracked in Google Analytics. Optimise frequency or remarketing campaigns and track CAC of prospecting campaigns